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Treat Customers like Good Friends

January 12, 2011 By 2 Comments

Darius at Freshbooks talks about the tension between having fun and being on point with the brand message, and that being the place where brands can do some really cool things.  He also talks about the Freshbooks motto –  treat customers like good friends.

About MelissaLeon
Designer of Things for the LaC. Writes about her Food Adventures on www.exploringfood.tumblr.com. Passionate about the Phillies, Cooking and Adventuring.

  • http://www.ricardobueno.com Ricardo Bueno

    “Relationship Marketing” – Love that. At the end of the day, people want to be treated like people and they want to know/feel that you care. Few companies do that well. The ones that do are leading the pack in customer service and they’re often the ones you hear people raising praises for.

    Love the series fellas, keep it up!

  • http://ajleon.me ajleon

    Couldn’t agree more, and I think Freshbooks is one of the companies on the front lines of the revolution. :)