I’m so sick of big thinking.
Big is so overrated.
There is nothing unique or special or inherently great about “big”. “Big” only has width and height on its side. Big thinking is a commodity. Like bananas. Sure, they taste good, but do you know what farm you get them from? Of course not, because they are everywhere. There is nothing unique enough about any single banana for us to care enough to find that one again.
We have been trained to think big. In business school, you learn the systems of big. To manage big. To execute big. What’s more difficult, however, is to think small. To navigate an unmarked path in a land of giants. To come up with an idea or marketing plan or message that has deep impact as opposed to wide impact. There is enough big out there. Enough big bloggers talking about social media trends. Enough ad campaigns that are “catchy”. Enough websites that “pop”. Enough Walmarts. The world needs you to think small. To bring ideas that are so unique, so hand-crafted that they are irreplaceable.