Darius at Freshbooks talks about the tension between having fun and being on point with the brand message, and that being the place where brands can do some really cool things. He also talks about the Freshbooks motto – treat customers like good friends.
Chris Brogan talks about projects that have failed and identifies the learning points. Another key point to note for entrepreneurs is to try your idea, ask a ton of questions and then execute. Don’t start things in a vacuum.
AJ and Chris also talk about risk when starting your new project and Chris offers some very useful tips, especially when a family is involved.
In part two of our interview with Chris Brogan we talk about becoming a sociologist. We need keep design with humans in mind. Chris gives some examples of people you should follow that are great sociologists.
We stopped of in Massachusetts to speak with Chris Brogan. In part 1 of our interview, AJ went back five years to look at December 12th posts (the day we interviewed him) and talked with Chris about these. Chris talks about the importance of growing and building your community.
AJ also asks Chris about thinking about your blog readers time, something he mentioned in a Dec 12, 2007 post. Chris talks about focusing on making your content bite size and how that affects the reader.
You can watch this interview with Chris on youtube.
As our road trip nears an end, AJ takes a minute to discuss the options in online meetings and why we choose to use GoTo Meeting.Full Disclosure – GoToMeeting.com is one of the awesome sponsors of our Rise of the Cubicle Farmer tour, and we have been using them since the day we opened our company. If you run a small business, you should really consider using them.